In our research to find the right inspiration, we went back over the years, until the early twentieth century.
We observed that after each dramatic event in life and economy of people (the two World Wars, the Great Depression of 29 and Austerity of the ’70s) the desire of redemption, having fun and forget everything has led to a vibrant fashion in colors and shapes.
Today, after years of crisis and recession, finally our world is returning to the lightness and joy of living. We therefore decided to pay tribute to the decades of the last century, reinterpreting and mixing with wisdom and creativity styles, details and colors.
We wanted to call Preziosa our fashion collection 2017 because our proposals gather the essence of a century, as well as precious stones are the result of millennial events. We have found for each one a name that was evocative and immediately recognizable for the color, as well as the gems in nature.
The Room milano
Located in the elegant residential area of Porta Romana, in Milan, The Room is a
suggestive post-industrial location.
The careful research of architectural and furnishing choices matches with the naturalness of the materials that create the structure.
Play of light, heights and geometries complete the intense emotionality of this
Local in the center of Milan.
The Room combines Street Food, Grill restaurant, drinks and entertainment in a single spectacular location.
Team dott. solari lab
A busy day, full of shots and fashion in the picturesque setting of The room MILANO.
From our hairstylists’ hands came alive Preziosa Collection. It is always from creativity mixed with professionalism that inventions develop!
A casual and messy look harks back to the 70s, it is the right mix between practicality and trend.
The contrasts of the ’30s with a modern twist for a very cool look at the same time vibrant and sparkling.
A fifties retro look very versatile for those who are looking for a combination of elegance and sensuality without sacrificing a bit of spontaneity and originality.
The ’80s live again in a ‘soft punk’ look with clean and defined lines and a color ideal for those who like to be noticed.
A simple and sensual look that thanks to its lightness and a natural play of colors communicate sweetness and femininity.
A vintage look revisited in a modern way to give the right note of mystery to a dynamic and attractive man, on the road charm.